Opinions regarding the future prospects of broadcast radio have been, to say the least, mixed, if not disconcerting, in recent years. Traditional radio"s popularity and audience shares have taken a hit as the result of the rollout of satellite and Web radio, and the most significant impact on the fortunes of the eldest electronic mass medium has come from music downloading. Young people have been abandoning music radio in droves in favor of their MP3 and iPod players. These recently evolved audio services have taken considerable luster away from over-the-air radio, and station consolidation has added to its listening audience"s disenchantment as well.
Critics claim media conglomeration has bred more sameness on the radio dial and has fostered an intensification of commercial clutter. Many of these same detractors point to the decline in localism in favor of voice tracking and music playlists originating from faraway studios as yet another reason for terrestrial radio"s mounting woes. Это и многое другое вы найдете в книге Creating Powerful Radio (Valerie Geller)