Paying full price is so passe. A quarter of the population will only open their wallets if something is on sale. Everyone wants a deal, a steal, a hookup with a discount or a way to cut costs. People don’t only want a deep discount, they expect it and won’t settle for anything less. Это и многое другое вы найдете в книге Bargain Fever: How to Shop in a Discounted World (Mark Ellwood)