Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store Greg Thain & John Bradley

Подробная информация о книге «Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store Greg Thain & John Bradley»

Зарегистрироваться на сайте Подробнее
Greg Thain & John Bradley - «Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store»

О книге

The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:

  • A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L"Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others).
  • A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years.
  • A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing.
  • A section covering the Emerging Markets-the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries.

    • The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future. Это и многое другое вы найдете в книге Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store (Greg Thain & John Bradley)

    Полное название книги Greg Thain & John Bradley Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store
    Автор Greg Thain & John Bradley
    Ключевые слова продажи, торговля, организация торговли
    Категории Деловая литература, Торговля. Логистика
    ISBN 9781118374061
    Издательство John Wiley and Sons
    Год 2012
    Название транслитом store-wars-the-worldwide-battle-for-mindspace-and-shelfspace-online-and-in-store-greg-thain-amp-john-bradley
    Название с ошибочной раскладкой store wars: the worldwide battle for mindspace and shelfspace, online and in-store greg thain & john bradley