Lateral Marketing: New Techniques for Finding Breakthrough Ideas Philip Kotler, Fernando Trias de Bes

A revolutionary new system for generating the next big marketing ideas and opportunities. According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the Это и многое другое вы найдете в книге Lateral Marketing: New Techniques for Finding Breakthrough Ideas (Philip Kotler, Fernando Trias de Bes)