The 50-Plus Market: Why the Future Is Age Neutral When It Comes to Marketing & Branding Strategies Dick Stroud

Baby boomers are the wealthiest, fastest-growing consumer group in the world, yet the market remains largely untapped by marketers. In fact, only five percent of worldwide ad budgets are geared toward older costumers while 80 percent goes to Это и многое другое вы найдете в книге The 50-Plus Market: Why the Future Is Age Neutral When It Comes to Marketing & Branding Strategies (Dick Stroud)