Logos and No Gos: How to Understand and Get the Most from Your Brand IP Geoff Steward

" Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add Это и многое другое вы найдете в книге Logos and No Gos: How to Understand and Get the Most from Your Brand IP (Geoff Steward)