Building Brand Identity: A Strategy for Success in a Hostile Marketplace Lynn B. Upshaw

Building Brand Identity Brand identity is the special blend of positioning and personality that gives a product or service its unique character in the mind of the consumer. It has never been easy to establish and maintain a strong identity, Это и многое другое вы найдете в книге Building Brand Identity: A Strategy for Success in a Hostile Marketplace (Lynn B. Upshaw)