This workbook explains the key aims behind the segmentation process and shows, in a step-by-step plan, how to build up a strategy for identifying and targeting segments effectively.
Подробная информация о книге «The Market Segmentation Workbook: Target Marketing for Marketing Managers Sally Dibb, Lyndon Simkin»
This workbook explains the key aims behind the segmentation process and shows, in a step-by-step plan, how to build up a strategy for identifying and targeting segments effectively.
Полное название книги | Sally Dibb, Lyndon Simkin The Market Segmentation Workbook: Target Marketing for Marketing Managers |
Авторы | Sally Dibb, Lyndon Simkin |
Ключевые слова | маркетинг, продажи |
Категории | Деловая литература, Маркетинг. Реклама |
ISBN | 415118921 |
Издательство | CENGAGE Lrng Business Press |
Год | 1996 |
Название транслитом | the-market-segmentation-workbook-target-marketing-for-marketing-managers-sally-dibb-lyndon-simkin |
Название с ошибочной раскладкой | the market segmentation workbook: target marketing for marketing managers sally dibb-lyndon simkin |