The E-Commerce Book: Building the E-Empire (2nd Edition)

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New in the Second Edition

Contains over 60% new material

Complete and extensive glossary will be added

Complete revision and update of the security chapter (reflecting the recent Yahoo experience)

Strengthened coverage of E-Business to Business

Increased and redesigned case studies

Increased European and international coverage

Revised, expanded, and enhanced illustrations

New, attractive text design with features such as margin notes

Increased size of tables containing website contacts

Redesigned cover

* Contains over 60% new material

* Complete and extensive glossary will be added

* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)

* Strengthened coverage of E-Business to Business

* Increased and redesigned case studies

* Increased European and international coverage

* Revised, expanded, and enhanced illustrations

* New, attractive text design with features such as margin notes

* Increased size of tables containing website contacts

* Redesigned cover Это и многое другое вы найдете в книге The E-Commerce Book: Building the E-Empire (2nd Edition)

Полное название книги The E-Commerce Book: Building the E-Empire (2nd Edition)
Автор
Ключевые слова маркетинг, продажи
Категории Деловая литература, Маркетинг. Реклама
ISBN 124211615
Издательство
Год
Название транслитом the-e-commerce-book-building-the-e-empire-2nd-edition
Название с ошибочной раскладкой the e-commerce book: building the e-empire (2nd edition)