Cross-National Consumer Psychographics Lynn R. Kahle

Cross-National Consumer Psychographics provides data from several applications of the List of Values (LOV) coming from various parts of the globe, showing the implications of particular cultures upon consumerism. Through this unique book, you will discover how countries and consumer groups can be segmented and approached based on their social values to help you develop more effective marketing strategies for your products. Это и многое другое вы найдете в книге Cross-National Consumer Psychographics (Lynn R. Kahle)