International Marketing: Analysis and Strategy, Third Edition Sak Onkvisit, John J. Shaw

This excellent book offers a good balance between theory and practice while providing solid theoretical and conceptual foundations to the discipline of international marketing. The approach is analytical rather than merely descriptive, with an Это и многое другое вы найдете в книге International Marketing: Analysis and Strategy, Third Edition (Sak Onkvisit, John J. Shaw)