The book provides a common sense, logical, business methodology to Sales and Marketing. It provides useful tools that make a difference in marketing and selling a product or service from a business investment point of view.
The book focuses on how to stop spending money on Sales and Marketing activities that cannot be evaluated-and start investing money in programs that accomplish specific, quantified, measurable business objectives. Это и многое другое вы найдете в книге The Buck Starts Here: Profit-Based Sales and Marketing Made Easy, Second Edition (Molly, Mohhdy, Mary A. Molloy, Michael K. Molloy)