Provides practical advice on selling to the 80% of the market that is responsible for all purchases -- WOMEN! Addresses critical points in the sales process that can make or break sales. Describes key distinctions in the way women make purchasing decisions. Provides advice on selling to men and women as a couple. Это и многое другое вы найдете в книге Selling To Women & Couples: Secrets of Selling in the New Millennium (Sharon Roberts)