Hitting the Right Nerve: Marketing Health Services Barbara Lehman

Create Smarter Marketing To Women Sharpen your marketing skills to reach your most influential healthcare buyer. Increase your effectiveness and your understanding of the complex womenÂ’s market: • Learn what motivates women today • Segment key buying sectors • Understand the effects of managed care and the Internet on women • Develop a solid rationale for branding and marketing consistently Это и многое другое вы найдете в книге Hitting the Right Nerve: Marketing Health Services (Barbara Lehman)