The book was designed to instruct retail shop owners, managers and sales staff of small to medium size retail operations on how to maximize store space, create effective window and instore displays, introduce the principles of visual merchandising and display techniques to give a helping hand to the "do it yourself-ers" and beginers to create a visually more attractive store and increase sales. Это и многое другое вы найдете в книге How To Create Display That Sell (Maria Hall)