Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts Peter Cheverton

Key Marketing Skills provides professionals new to the marketing arena with solid information on particular marketing topics. Fully interactive, it contains case studies for each chapter and a CD-ROM which allows the reader to formulate an action plan and make use of questions and answers to facilitate learning. Это и многое другое вы найдете в книге Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts (Peter Cheverton)