Brand Stretch : Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout  David Taylor

Having spent billions of dollars on creating, building and defending strong brands, it’s payback time. These brands need to give birth to some beautiful and profitable offspring. Enter the world of brand stretch … a red-hot issue Это и многое другое вы найдете в книге Brand Stretch : Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout  (David Taylor)