Data Construction and Data Analysis for Survey Research

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Avoiding the more usual statistics-driven perspective, this textbook teaches an intuitive feel for handling survey data by emphasising that data analysis is more about understanding the research objectives and understanding what kinds and data have been collected. The book concludes by giving a review of strategies for coping with all the kinds of practical problems that arise in survey research. Reader-friendly throughout, the book provides numerous worked examples, end-of-chapter questions, and points for further discussion to help reinforce concepts learned. A companion website offers teaching support material as well as examples in SPSS. Это и многое другое вы найдете в книге Data Construction and Data Analysis for Survey Research

Полное название книги Data Construction and Data Analysis for Survey Research
Автор
Ключевые слова маркетинг, продажи
Категории Деловая литература, Маркетинг. Реклама
ISBN 333763068
Издательство
Год
Название транслитом data-construction-and-data-analysis-for-survey-research
Название с ошибочной раскладкой data construction and data analysis for survey research