Born to Buy: Marketing and the Transformation of Childhood and Culture Juliet Schor, Juliet B. Schor

Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Это и многое другое вы найдете в книге Born to Buy: Marketing and the Transformation of Childhood and Culture (Juliet Schor, Juliet B. Schor)