Cutthroat: High Stakes & Killer Moves on the Electronic Frontier Stephen Keating

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Stephen Keating - «Cutthroat: High Stakes & Killer Moves on the Electronic Frontier»

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A lively, fast-paced, unauthorized account of power brokers and sky-high deals, "Cutthroat" is the one book you must read to understand the players, the tactics, and the future in the brutal telecommunications market battle between satellite TV and cable. In 1997, Rupert Murdoch’s News Corp. joined forces with EchoStar, Charlie Ergen’s upstart company, to create a satellite-TV powerhouse—nicknamed Deathstar. The cable industry knew its lucrative monopoly was threatened, and with TCI’sJohn Malone in the forefront, cable fought back and held off the assault. How this deal lit up the sky before crashing down to earth exposes the outsized personalities, the high-stakes deal-making, the shifting alliances, and the ruthless politicking that surround the pursuit of megabucks in telecommunications today. Это и многое другое вы найдете в книге Cutthroat: High Stakes & Killer Moves on the Electronic Frontier (Stephen Keating)

Полное название книги Stephen Keating Cutthroat: High Stakes & Killer Moves on the Electronic Frontier
Автор Stephen Keating
Ключевые слова маркетинг, продажи
Категории Деловая литература, Маркетинг. Реклама
ISBN 155566248
Издательство
Год
Название транслитом cutthroat-high-stakes-amp-killer-moves-on-the-electronic-frontier-stephen-keating
Название с ошибочной раскладкой cutthroat: high stakes & killer moves on the electronic frontier stephen keating