`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely Это и многое другое вы найдете в книге Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research Series) (William O. Bearden, Richard G. Netemeyer)
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research Series) William O. Bearden, Richard G. Netemeyer
Подробная информация о книге «Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research Series) William O. Bearden, Richard G. Netemeyer»
