The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company Duane E. Knapp, Christopher W. Hart

How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from Это и многое другое вы найдете в книге The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company (Duane E. Knapp, Christopher W. Hart)