Design Management: Using Design to Build Brand Value and Corporate Innovation Brigitte Borja De Mozota

As recent research has shown, design not only affects the exterior of an organization?its products, packaging, or identity?it can also be a powerful catalyst for interior change. The economic and financial benefits of strategic design Это и многое другое вы найдете в книге Design Management: Using Design to Build Brand Value and Corporate Innovation (Brigitte Borja De Mozota)