In both form and content coverage, this book is the ideal source of tips, training, and motivation for sales and marketing professionals at all organizational levels. It gives the reader 365 tips—one for every day of the year—with a brief explanation that gives context and application possibilities. All basic subject areas are coverage: from Advertising, lead generation and management, leadership, sales and marketing management, personal and professional growth and development, public relations, selling, public speaking, trade show attendance and management, and training. The reader sees the tips a week at a time—7 on each 2-page spread in the book, giving a week’s worth of tips at a glance.
In addition, at the back of the book is a a week’s worth of tips as screensavers on CD. Both Windows and Mac formats are available. Это и многое другое вы найдете в книге Sales & Marketing 365: Tip, Tricks, and Tactics for Making More Money All Year Long (James Obermayer)