The Whole Enchilada is a practical guide to selling to the US Hispanic market. It is a no nonsense and real description of the Hispanic population in the United States. As a primer it gives the reader practical advice on what to do in order to gain Hispanic customers. It is also a window into the breadth and richness of the Hispanic culture in the U.S.
The book addresses the most critical aspects of marketing to Hispanics:
- The numbers
- Adaptation, translation and everything in between
- The language issue
- The culture issue
- The swimsuit issue (in the next printing)
- Foreign born and US born
The Whole Enchilada will raise your Hispanic IQ while giving you the information to begin your Hispanic marketing efforts immediately. Это и многое другое вы найдете в книге The Whole Enchilada: A Practical Recipe for Selling to Us Hispanics (Juan Faura)