The Super Bowl of Advertising: How the Commercials Won the Game Bernice Kanner

The Super Bowl is the ultimate arena for advertising?the most watched, most anticipated, most expensive, most influential venue for major-league television commercials. It is the place for advertisers to be seen and to showcase Это и многое другое вы найдете в книге The Super Bowl of Advertising: How the Commercials Won the Game (Bernice Kanner)