Frustrated that people seem unaware of your business? Maddened that your competitors are making more money for a worse product? Take charge of the situation and create your own alternatives. Examines 14 key marketing principles to enhancesales and looks at 100 instructive and revealing case studies. Это и многое другое вы найдете в книге Do Something Different: Proven Marketing Techniques To Transform Your Business (Jurgen Wolff)