PR disasters. Clashes between global managers. Faulty products. This guide helps marketers learn to navigate when the environment or the product starts to sour.
These thought-provoking guides present common managerial dilemmas and offer concrete advice from experts on how to resolve them—and help managers improve their own decision-making skills by encouraging them to come to their own conclusions. Это и многое другое вы найдете в книге When Marketing Becomes a Minefield (Harvard Business Review Management Dilemas)