This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
Подробная информация о книге «Business Marketing : Connecting Strategy, Relationships, and Learning (Mcgraw Hill/Irwin Series in Marketing) F. Robert Dwyer»
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
Полное название книги | F. Robert Dwyer Business Marketing : Connecting Strategy, Relationships, and Learning (Mcgraw Hill/Irwin Series in Marketing) |
Автор | F. Robert Dwyer |
Ключевые слова | маркетинг, продажи |
Категории | Деловая литература, Маркетинг. Реклама |
ISBN | 72865784 |
Издательство | |
Год | 2005 |
Название транслитом | business-marketing-connecting-strategy-relationships-and-learning-mcgraw-hill-irwin-series-in-marketing-f-robert-dwyer |
Название с ошибочной раскладкой | business marketing : connecting strategy, relationships, and learning (mcgraw hill/irwin series in marketing) f. robert dwyer |