Passion Branding : Harnessing the Power of Emotion to Build Strong Brands Neill Duffy

In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the Это и многое другое вы найдете в книге Passion Branding : Harnessing the Power of Emotion to Build Strong Brands (Neill Duffy)