Innovation Management and New Product Development (2nd Edition) Paul Trott

Innovation Management is often treated as a series of separate specialisms, rather than an integrated task. The second edition of this book brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process and a conceptual framework is introduced emphasizing the importance of internal processes and external linkages. Not only does the text examine how the heritage and knowledge base of an organization drive the development of business opportunities, but it also deals with the wide subject of technology management and how companies manage research and development. Это и многое другое вы найдете в книге Innovation Management and New Product Development (2nd Edition) (Paul Trott)