Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services.
Подробная информация о книге «Services Marketing and Management »
Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services.
Полное название книги | Services Marketing and Management |
Автор | |
Ключевые слова | маркетинг, продажи |
Категории | Деловая литература, Маркетинг. Реклама |
ISBN | 761941584 |
Издательство | |
Год | 2003 |
Название транслитом | services-marketing-and-management |
Название с ошибочной раскладкой | services marketing and management |