Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity Jay Lipe

A company’s identity is far more than just letterhead, logo and business cards.A  It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track.

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In Stand Out from the Crowd, marketing expert Jay Lipe offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy.A  With clear-cut action steps, case studies, and visual examples, he highlights the best ways to build a reputation and make a lasting impression.

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Learn how to:

A·A A A A A A A  Ensure that your customers notice – and remember – your business.

A·A A A A A A A  Create power-packed visual elements, such as logos, colors, and images.

A·A A A A A A A  Make sure that your corporate identity is used consistently.

A·A A A A A A A  Craft a selling proposition that moves customers to buy.

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By illuminating fundamental strategic principles with easy-to-use methods, Lipe arms you and your business with a winning competitive advantage.