What separates ordinary salespeople from Heavy Hitters? The best salespeople are those "Heavy Hitters" who are able to use human nature, language, and intuition to build trusting relationships with customers and persuade them to buy. Это и многое другое вы найдете в книге Heavy Hitter Selling: How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy (Steve W. Martin)