The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Это и многое другое вы найдете в книге The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization