Trade Show Management Manfred Kirchgeorg, Wilhelm Giese, Werner Dornscheidt, Norbert Stoeck

Extensive overview of all aspects of fair and convention management in the perspective of scientists, operators, exhibitors, associations and service industry. The articles especially focus on strategic and operative decision making problems. The reader gains perspectives, approaches to solutions and recommendations on the whole process in decision making. The conceptualization of successful fairs and conventions are visually demonstrated by numerous best practices. Это и многое другое вы найдете в книге Trade Show Management (Manfred Kirchgeorg, Wilhelm Giese, Werner Dornscheidt, Norbert Stoeck)