The Fake Factor: Why We Love Brands but Buy Fakes Sarah McCartney

The complex relationship between expensive brands, such as Coach, Gucci, and Prada, and their knockoff counterparts is examined in this sociological look at high-end branding. Assuming that branding, and the high price that often comes with it, Это и многое другое вы найдете в книге The Fake Factor: Why We Love Brands but Buy Fakes (Sarah McCartney)