Rethinking Public Relations: PR Propaganda and Democracy Kevin Moloney

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Kevin Moloney - «Rethinking Public Relations: PR Propaganda and Democracy»

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The second edition of Rethinking Public Relations builds on the first with new thoughts, data and evidence presented in an accessible style. It develops thinking on the most important question facing PR today--its relationship with democracy--and finds a balance of advantages and disadvantages which leave a residue of concern.

This exciting new edition challenges the conventional thinking about public relations and expands and updates the arguments put forward in the previous edition. It is designed to appeal to final year undergraduates, post graduates and researchers studying public relations.

Полное название книги Kevin Moloney Rethinking Public Relations: PR Propaganda and Democracy
Автор Kevin Moloney
Ключевые слова маркетинг, продажи
Категории Деловая литература, Маркетинг. Реклама
ISBN 415370620
Издательство
Год 2006
Название транслитом rethinking-public-relations-pr-propaganda-and-democracy-kevin-moloney
Название с ошибочной раскладкой rethinking public relations: pr propaganda and democracy kevin moloney