Grapevine: The New Art of Word-of-Mouth Marketing David Balter, John Butman

For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional advertising. There have been several books on this important subject (including The Tipping Это и многое другое вы найдете в книге Grapevine: The New Art of Word-of-Mouth Marketing (David Balter, John Butman)