Cases in E-Commerce Jeffrey F. Rayport, Bernard J. Jaworski, Jeffrey Rayport

37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors. Это и многое другое вы найдете в книге Cases in E-Commerce (Jeffrey F. Rayport, Bernard J. Jaworski, Jeffrey Rayport)