The Engaged Customer: Using the New Rules of Internet Direct Marketing to Create Profitable Customer Relationships

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged" customers? The answers to Это и многое другое вы найдете в книге The Engaged Customer: Using the New Rules of Internet Direct Marketing to Create Profitable Customer Relationships