In The One to One Manager , visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Это и многое другое вы найдете в книге The One to One Manager: Real-World Lessons in Customer Relationship Management (One to One) (Don Peppers, Martha, Phd Rogers)