Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value J. Nicholas DeBonis, Eric W. Balinski, Philip Allen

To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness as a great deal for them. Why? Because the value provided serves customers best interests. In so doing, a business succeeds, attracts new customers, and is able to continually improve the value offered to existing customers.