The One to One Fieldbook: The Complete Toolkit for Implementing a 1To1 Marketing Program (One to One) Don Peppers, Martha Rogers, Bob Dorf

A revolutionary business phenomenon has taken hold at such companies around the world as Hewlett-Packard, BellSouth, Oracle, Unilever, Telstra, and Fujitsu. These firms and others are turning to computer technology to create interactive Это и многое другое вы найдете в книге The One to One Fieldbook: The Complete Toolkit for Implementing a 1To1 Marketing Program (One to One) (Don Peppers, Martha Rogers, Bob Dorf)