Consumer Psychology of Tourism, Hospitality and Leisure

This book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality, and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis. It is an essential reader for researchers and practitioners dealing with consumers and their choices and perceptions. The specific examples included are international in nature and provide a well-balanced book. Это и многое другое вы найдете в книге Consumer Psychology of Tourism, Hospitality and Leisure