Подробная информация о книге «The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy) Marina Bianchi»
This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.
| Полное название книги | Marina Bianchi The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy) |
| Автор | Marina Bianchi |
| Ключевые слова | маркетинг, продажи, потребитель |
| Категории | Деловая литература, Маркетинг. Реклама |
| ISBN | 415171903 |
| Издательство | |
| Год | |
| Название транслитом | the-active-consumer-novelty-and-surprise-in-consumer-choice-routledge-frontiers-of-political-economy-marina-bianchi |
| Название с ошибочной раскладкой | the active consumer: novelty and surprise in consumer choice (routledge frontiers of political economy) marina bianchi |