Harness the Future: The 9 Keys to Emerging Consumer Behaviour Shirley Roberts

It is no secret that the world is being transformed at an alarmingly rapid pace, and that business today is not business as usual. But how do you keep track of what all this change is doing to your customers and their spending habits?

Harness the Future shows how to develop a full picture of consumer dynamics and spending habits by examining consumer behaviour using nine key drivers:

• Economy
• Technology
• Globalization
• Government
• Environment
• Demographics
• Consumer Psyche
• Wellness
• Retailing

Harness the Future goes beyond simply describing consumer behaviour. It also gives you the tools you need to predict and profit from the emerging trends.

Examines key trends in each area that drives your business.

Identifies which market sectors to place your bets on early in the next century.

Explains how to track, analyze, and predict changes in consumer behaviour in your own business.

Shows how to leverage today’ s trendsto create tomorrow’ s profits. Это и многое другое вы найдете в книге Harness the Future: The 9 Keys to Emerging Consumer Behaviour (Shirley Roberts)