The Unmanageable Consumer: Contemporary Consumption and its Fragmentations Yiannis Gabriel, Tim Lang

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Yiannis Gabriel, Tim Lang - «The Unmanageable Consumer: Contemporary Consumption and its Fragmentations»

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Consumption and concepts of the consumer sit at the centre of numerous current debates - academic, political and environmental. This highly readable and stimulating book - a tour-de-force in the breadth of its coverage and analysis - shows how different traditions of thought have constructed different representations of the consumer. Each of these has its own coherence but rarely addresses alternative positions. A key concern of the authors is to identify, disentangle and juxtapose approaches to contemporary consumption which are seldom found in a single text.

Полное название книги Yiannis Gabriel, Tim Lang The Unmanageable Consumer: Contemporary Consumption and its Fragmentations
Авторы Yiannis Gabriel, Tim Lang
Ключевые слова маркетинг, продажи, потребитель
Категории Деловая литература, Маркетинг. Реклама
ISBN 80397745
Издательство
Год
Название транслитом the-unmanageable-consumer-contemporary-consumption-and-its-fragmentations-yiannis-gabriel-tim-lang
Название с ошибочной раскладкой the unmanageable consumer: contemporary consumption and its fragmentations yiannis gabriel-tim lang