Selling It: The Incredible Shrinking Package and Other Marvels of Modern Marketing Lesslie Ware, Leslie Ware, Editors of Consumer Reports

A hilarious and revealing collection of inventive, misleading, and absurdly amusing marketing ploys, culled from Consumer Reports . Just how much would you pay for those "10 free minutes" of long distance? Will "slimming insoles" do more than Это и многое другое вы найдете в книге Selling It: The Incredible Shrinking Package and Other Marvels of Modern Marketing (Lesslie Ware, Leslie Ware, Editors of Consumer Reports)