They Say They Want a Revolution: What Marketers Need to Know As Consumers Take Control Paul Matthaeus

Many of those in charge of brand strategies are clueless as to why the old ways of marketing are no longer effective. They continue their Madison Avenue crusades with disingenuous fervor. Plan their strategies with reach and frequency projections Это и многое другое вы найдете в книге They Say They Want a Revolution: What Marketers Need to Know As Consumers Take Control (Paul Matthaeus)